Growing the Game – Barking up the Wrong Tree?

Posted Posted in Business Strategy, Industry Rants and Raves

It’s no secret that the Alberta economy is fuelled predominately by our abundance of oil. But tourism is also an important piece of our economic puzzle; as such, we’re also blessed with an abundance of provincial parks. About a month ago, “Parks Day” took place – it’s an event that celebrates our parks and brings awareness to the importance of striking […]

TrackMan Golf – Case Study – “10 More Yards”

Posted Posted in Golf Coaching and Instruction, TrackMan Golf

Recently, I offered a lesson program with a money-back guarantee at Calgary’s Riverside Golf Centre. (I wish I could say it’s an original idea, but I borrowed it from a teacher in the US named Andrew Rice). This is one of the important ways that TrackMan is changing golf instruction: when quantifiable results are available, marketing strategies […]

Twitter – The Floating Sushi of Social Media

Posted Posted in Business Strategy, Industry Rants and Raves

I dabble on various social media sites, but if I had to choose just one for business purposes – it would be Twitter. Feel free to disagree with my sentiments given that I’m a confirmed social media non-expert – but to me, Twitter is the “floating sushi” of social media and that’s what I really like about it. If you’re reading this, I […]

“Chain-reaction Learning” – The Magic of Golf Teaching

Posted Posted in Golf Coaching and Instruction, TrackMan Golf

Building a dependable golf swing is a developmental process. Therefore, any golf improvement plan should be designed in a way that provides a logical framework for continuous progression. This requires the presence of three ingredients: Means to assess golfer performance and identify improvement priorities: the four objectives of the golf swing The success of any […]